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• Mohammed bin Rashid: The nation’s archaeological websites, cultural stations, heritage landmarks and pure reserves present an built-in human expertise
• 8.9 million visitors within the UAE lodge institutions for the reason that starting of 20201 till the top of October, in comparison with 6.2 million visitors for a similar interval final yr
• About 35 million nights spent by visitors in UAE inns, with a 30% progress throughout the first half of 2021
• The common keep of visitors elevated to 4.1 nights, a progress of 12.5% within the first six months of this yr
The United Arab Emirates (Wednesday) launched the “The Most Beautiful Winter in the World” marketing campaign for the second yr in a row, with ideas specializing in highlighting the nation’s cultural, heritage, pure and human richness, after the distinguished outcomes achieved by final yr’s marketing campaign, and consolidating the UAE’s main place on the world’s tourism map.
Vice President and Prime Minister of the UAE and Ruler of Dubai, Sheikh Mohammed bin Rashid Al Maktoum, burdened that the winter of the UAE is gorgeous, just like the fantastic thing about the spirit of the individuals of the Emirates, and that probably the most stunning winter on this planet is in probably the most stunning nation on this planet and among the many greatest individuals on this planet. This got here throughout his announcement of the launch of the “The Most Beautiful Winter in the World” marketing campaign, in its second expanded model, which this yr will embrace each home and overseas tourism to the nation, in a particular occasion held on the “Expo Dubai”.
Sheikh Mohammed bin Rashid Al Maktoum stated: “The UAE is the quickest rising vacationer vacation spot on this planet. And within the seven emirates, the fantastic thing about historical past, geography, nature, structure, society, place and man.”
He known as on everybody from inside and out of doors the UAE to take part within the marketing campaign of probably the most stunning winter on this planet and work together with it on their social platforms, saying: “The country’s archaeological sites, cultural stations, heritage monuments and natural reserves provide an integrated human experience.”
The “The Most Beautiful Winter in the World” marketing campaign, carried out by the UAE Government Media Office in cooperation with the Ministry of Economy and numerous our bodies involved with tourism, tradition and heritage, will run from December 15, 2021 till the top of January 2022, to be the biggest marketing campaign of its type highlighting numerous home tourism choices in numerous elements of the world. The Emirates, and introduces vacationers and guests from all around the world to the gentle winter of the Emirates, and all the weather of attraction that the state gives to its guests, from people, households and vacationer teams, to spend a novel trip, throughout which they’ll benefit from the heat and refreshing local weather within the nation on this season, and go to a very powerful landmarks Emirates leisure, cultural and pure, and the observe of probably the most fulfilling out of doors actions.
The tourism sector within the UAE in numbers
In the primary half of 2021, the tourism sector within the UAE achieved occupancy charges in lodge and tourism institutions of 62%, outperforming the UAE excessive 10 vacationer locations on this planet, corresponding to China, which achieved a mean of 54%, the United States (45%), and Mexico (38%). Britain (37%), Turkey (36%), France (33%), Spain (28%), Italy (25%), Thailand (19%) and Germany (18%).
In the primary half of 2021, lodge and vacationer institutions attracted about 8.three million visitors, a progress of 15% in comparison with the primary half of final yr. During the identical comparability interval, the variety of lodge nights spent by visitors amounted to about 35 million nights, a progress of 30%, and the common visitor keep elevated to 4.1 nights, with a progress of 12.5%. This was accompanied by a 31% progress in lodge institution revenues, to succeed in 11.three billion dirhams. The share of home tourism reached greater than 30% of the entire visitors of lodge institutions.
The most essential human aspect
This yr’s version of the World’s Most Beautiful Winter marketing campaign celebrates specifically the human aspect, which constitutes the primary, most outstanding and most essential consider establishing the place of any nation as a desired and desired world vacationer vacation spot, which is embodied within the ranges of security within the nation, which is among the many highest on this planet, in addition to the sentiments of brotherhood and welcome And the values of tolerance, inclusion, respect for pluralism and variety felt by everybody who visits the nation, beginning with the airports and land and sea ports, and ending with the interplay of peculiar individuals on the road, and the nice reception that makes each vacationer really feel reassured and completely happy as he’s welcome wherever he goes and wherever within the nation.
The marketing campaign “The Most Beautiful Winter in the World” is increasing this yr to incorporate native and worldwide ranges, presenting a very powerful vacationer and leisure locations within the nation, introducing the native and worldwide viewers to its nature, tradition, heritage, historical past, structure and landmarks, highlighting the distinctiveness of the tourism expertise in every of the seven emirates of the nation, and offering an in depth take a look at a very powerful cultural actions and occasions Recreational and sports activities in each area of the nation. The marketing campaign can be accompanied by the availability of many unique promotions for the marketing campaign by vacationer institutions, inns, retailers and eating places.
Attractive parts
The UAE, particularly within the heat and gentle winter, has many distinct points of interest that make it a novel and fulfilling vacationer, leisure, cultural, pure and human expertise. The winter, which extends from December to February, is characterised by gentle spring climate, which is a dream and a haven for vacationers who expertise very chilly winters, and are searching for a vacationer vacation spot outfitted with the newest companies and all vacationer choices welcome everybody.
Among the nation’s distinctive tourism parts is a big variety of tourism actions, which embrace, however should not restricted to, ecological and sustainable tourism, desert tourism, seashore tourism and mountain tourism, along with journey tourism with its various actions, which embrace deep diving, paragliding, paragliding, and cultural and heritage tourism by visiting many websites. Historical and heritage websites, numerous museums, and tourism for main festivals and celebrations; As in “Expo 2020 Dubai”, the biggest human occasion of its type on this planet, creative, musical and leisure occasions within the nation, and purchasing tourism that presents guests with purchasing festivals, affords and reductions in numerous areas of the nation.
The marketing campaign focuses on the human facet and the hospitable nature of the Emirati society, which is characterised by generosity and tolerance, in order that the customer, from wherever on this planet, feels at residence. The marketing campaign additionally encourages individuals to actively take part in it from totally different teams; Ordinary people, athletes, media, social media influencers, artists and intellectuals share their tales, experiences, adventures and discoveries by posting photographs and movies on numerous digital platforms and social networking websites.
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