The Emmy-winning actor makes a sequence of outrageous shopping for selections — like buying a pegasus — for the monetary tech firm’s Super Bowl advert.
Ty Burrell is certainly not the man you wish to take cash recommendation from, in line with his new Super Bowl LVI advert. The Modern Family alum makes a sequence of terrible and outrageous buying selections to spotlight the significance of monetary literacy in his industrial for Greenlight. The monetary tech firm is aiming to advertise their app for households instructing their children tips on how to earn, save, spend and make investments cash properly.
In the spot titled “I’ll Take It,” Ty hilariously buys the whole lot from a sizzling air balloon along with his face on it to a jetpack to a pegasus. By the top of his wacky purchasing spree, Ty abruptly freezes and says into his telephone, “What do you mean I’m broke?” A father sitting along with his children close by exclaims, “And that’s why mom and I use Greenlight to teach you about money.”
“It’s great when comedy can help draw attention to something as important as financial literacy,” stated Ty in a press release. “I love Greenlight’s mission to help parents teach their kids about money and make it easier for families to learn together.”
In addition to the Super Bowl industrial, Ty will star in three extra movies. Greenlight can also be partnering with Ty to launch a “TikTok challenge” to encourage the neighborhood to debate funds overtly with their members of the family. “Designed to be fun yet educational, the digital and social campaign extensions will launch in the days following the Big Game to continue reaching many more families,” the corporate stated in a press release.
“As a family-focused company, we have always looked for opportunities to shine a light on the world of money for parents and kids alike,” stated Rachel Hamilton, Chief Marketing Officer of Greenlight. “The February 13th game, one of the biggest family events of the year, is the perfect stage to raise awareness of how Greenlight can help parents teach their kids about money. With comedic genius Ty Burrell and our creative partners, we were able to bring to life the importance of financial literacy in a humorous, entertaining way that makes the topic approachable for families.”